Negative keywords are words chosen with the intention of not showing your ads to people who aren’t interested in your products or services. This is a very clever marketing strategy, especially for the real estate industry, that effectively protects your website from unrelated traffic and traffic that isn’t necessary.
By using negative keywords in your PPC campaign, you are creating connections that will only benefit your intended audience. PPC is necessary for your real estate advertising company to rise to the top, although organic marketing methods are still relevant today. You will benefit from this by increasing your visibility and increasing your likelihood of receiving leads.
Negative keywords are important in digital marketing because they help businesses avoid displaying their ads to an irrelevant audience. For the real estate industry, using negative keywords is especially important to ensure that the right audience is being targeted. This leads to a higher chance of gaining potential leads and increased visibility.
There are plenty of online answers if you are unsure of how to use negative keywords to improve the performance of your PPC ads. Stay with web developer Dubai as I provide you with a thorough explanation of the how and why further down.
How to Identify Negative Keywords for Your Real Estate Business
Before We Get into Using Negative Keywords in Your PPC Campaign, Let’s Look at How to Identify Negative Keywords for Your Real Estate Business.
There are numerous ways to search for negative keywords. It depends on the strategy you prefer. To locate the negative keywords, you can perform manual Google searches or analyze any search term report.
The primary goal here is to ensure that your PPC ad is seen by potential customers. You can avoid wasting your time, money, PPC campaign, and ad on an irrelevant audience by locating the negative keywords.
A key idea here is having a keen understanding of your target audience and the relevant keywords. Know the relevant keywords and phrases people are using to search for your real estate company before you do anything.
Not only will this research assist you in locating the relevant keywords, but it will also save you time by identifying the negative keywords. By doing things this way, you can kill two birds with one stone.
Google search
Find search term reports on Google ads that can tell you the negative keywords in your business that you need to target. This is very important. In your Google ads account, look for the reports for the search term. To obtain accurate and more relevant results and to download them, you must filter a particular date range.
By tracking a particular performance, metric, or conversion, you can personalize your results. You will be able to incorporate the identified negative keywords into your account once you have completed the research.
If your research is poor, finding negative keywords for Google ads becomes difficult. Therefore, concentrate on thorough research by exhausting all available options.
Manual Searches
- One of the most common approaches to locating negative keywords for your PPC campaign is this one. To start, conduct a Google search using any keyword that is relevant to your company. This effectively identifies any undesirable keywords that you should steer clear of.
- You can find terms or keywords that aren’t related to your product or service by searching for relevant keywords. Include them in your list of negative keywords.
Broad
- This is a keyword match type that shows your ads when related but not necessarily your exact keywords are searched.
- Negative keywords can be included here. By employing this, you have a good probability of concealing your PPC advertisement from a large audience. Because broad keywords are used to reach a larger audience, negative broad keywords can prevent irrelevant traffic from your PPC ad.
Phrase
- This type of keyword match displays your ads when users search for queries that include additional words either before or after the keywords you used.
Exact
- This type of keyword match displays your ads when the search query matches your keywords exactly. You have a better chance of getting relevant traffic to your PPC ad only if you use negative keywords here.
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