The job involved in building a website has become easier with a variety of free and paid tools available. It is now possible to create a website without writing a single line of code.
And, to tell the truth, it’s pretty easy to build websites. But, if we want them to look good, work well, and turn visitors to customers, websites become more complex–which is what most people don’t see. Today more than just a beautiful face, the modern website has developed into a business tool that serves a larger purpose.
The aim of this article by Freelance Web Designer Abu Dhabi is to focus solely on the design aspects of building a great website as the other components like custom production, content creation and social, etc. are much more nuanced and better addressed in separate blog posts.
So let’s study the Anatomy of Incredibly Effective Web Design to find the basic design-related elements and how to use them.
Design for the target audience:
You need to understand the target market and prospective customers to create a great website and tailor the graphics, content and messaging to their needs. Through tailoring your website to the needs of users, you not only create a good user experience but also create a more engaging website, provide a clearer message and have a better chance of convincing users to take the necessary action.
Use relevant keywords:
The proper use of jargon and appropriate keywords throughout the site is another aspect of good web design. The use of relevant keywords should not be confused with the stuffing of keywords that use the same keywords as often as possible to the detriment of readability.
Multiple points of contact:
With the multitude of devices, resolutions, and platforms that users use when accessing your site, ensuring that you include multiple contact points across your website is more important than ever. Desktop users may be in a position to complete a form to request more information, but mobile users would not, and most likely would prefer a click-to-call button to make it easier for them to request information.
Maintain a consistent look:
· Color Scheme:
Color is a very strong design element. Color, when used effectively, can convey tone and trigger emotional responses from users. For more information on the role of color in web design and the successful use of color, take a look at The Basics of Website Usability.
· Effective typography:
Typography, like color, is a design dimension in which something goes a long way. Restrict your font use to one or two families when creating your website, using one for titles and headings, and the other for paragraph or body text. Use fresh new fonts in your projects is now simpler than ever and mixing them with other complementary fonts as well.
· Graphics:
Each part of your website is a valuable property that should serve a purpose, and if a graphic does not support your message or serve a purpose, it is likely to be removed. Consistency across graphic elements should also be a priority, Web Designer Dubai keeps the design of your illustrations consistent and play with a subtle color filter to bind them all together when working with images that are very different from each other.
· Layout:
Design is one of the most critical design aspects because it defines the atmosphere where your users interact with your content. Using what works is the general rule of thumb here.
Easy Navigation:
Simple headlines, clear calls-to-action, and consistent navigation can make your website more user-friendly, keep visitors engaged and eventually make a greater positive contribution to your business growth.
Build Credibility:
The web is a virtual space, it is important to show visitors to your site why they should choose you over your competitors. Creating trust through the content you create is the best way to do this.
Encourage social sharing:
Make sure you have links to your website’s social profiles and include links to your website on your social profiles. This makes it easier for your customers to find you and use their channel of choice to connect with your business.
Designing a successful website can be a daunting job, but the hard work can pay rewards for a long time to come if you focus on getting the basic items outlined above correct.
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