As marketers, we also try to create the right, clickable headline or publish the most detailed deal on our websites to help convert leads.
However, all too often we forget about one of our web site’s most important aspects and other marketing materials–usability.
User experience is an important component of a successful inbound marketing campaign because it helps people to make their experiences more fun and unforgettable as well as to get the most value from their content.
What does usability mean?
Usability refers to how simple it is to use your product, service, websites, etc.; how well an average person can use it to achieve the intended results with minimal instructions.
That said, when a user first lands on the website of your organization, it should be obvious immediately who you are and what you are offering.
Additionally, the client should be able to navigate quickly to find the details they need or want to see them.
Simple web layout and vocabulary also seek to transform lower than complicated websites using jargon and technical terms.
The role of usability in conversion:
As advertisers, our goal is not only to make websites easy to read and understand, but also to provide a clear path to conversion.
If a client arrives at your website and knows what you are selling, but does not know what steps to take next, your website has failed.
Consumers don’t want to solve puzzles or have time to figure out things. Many users will brave to visit a complicated site and make a purchase, but there is a significantly higher amount of people who won’t.
Usability and web design tips:
1) Keep reading to a minimum level:
Less is more when you write for the internet. Keep your messages accurate, succinct, and to the point.
It applies to your main web pages and marketing materials–blog posts, whitepapers and other items that need more text to be descriptive and provide detailed information would be the exceptions to this rule. Take a look at How to start your Food Website today for the foodies?
2) The show, Don’t tell:
Pages should be optimized for scanning, not reading, as this is what many users will do first. Once the page has been scanned, they will select a section to dive into and more closely start reading.
Can the site need a clear visual hierarchy to make it easy for users to search? The website would look cluttered and disorganized otherwise, making the client feel overwhelmed.
There should also be a clear distinction between clickable things and non-clickable things. Freelance Web Designer Dubai does this by adding buttons, using visual signals to concentrate on links, using contrasting colors to highlight clickable objects, or even simply highlighting related text.
3) The “Trunk Test”:
Navigation is important to the experience of the client. One thing we need to keep in mind is to create a clear, succinct desktop and mobile navigation bar/menu. In this regard, Web Designer Dubai frequently emphasizes the value of having a search function on your website, emphasizing that when you land on your website, most users immediately search for the search box.
Every page needs to pass the “trunk check”–which means that if you were blindfolded and locked in a trunk of a car, the following questions could be answered automatically when your blindfold is removed: What is the company name?
- What site do I have?
- What are the website’s core sections?
- From this page, where can I go?
- Where am I on the website regarding other locations?
Optimize your homepage: Perhaps your homepage is the toughest to design as it is the face of your business in many ways. So often serving as your brand’s first impression on users, there are many things you need to do on this one site. Ask yourself when creating your website, what does your audience want and need to know when they first hear about your brand? To attract their attention, what would you need to show them right-off – the-bat?
If you target the ideal audience for your business and get the right people on your site, these messages will resonate and guide your marketing funnel naturally.
Let’s Get in Touch:
Hire me and get your website usability on the spot for the user.
