So, are you able to smash video and make it a full part of the sales and marketing activities of your organization? Good. Great, good.
Given reports that by 2019, 80% of the content viewed on the internet will be video, it is time for everyone to take this medium very, very seriously.
You can wander about the best places to put videos on your company website if you have the right content approach and the videos are made.
If this is the case, this is a list of possible factors.
#1: Homepage Background Video:
While the video is not always your homepage’s “wrong” answer, one great place to think is above the screen fold in the background. Nonetheless, the secret to doing this work is a video that gives the site using a real sense of the issue that your company solves or at least a specific differentiator of a certain part of your business.
They show examples of the production of their products in the hero section of their homepage. This gives the visitor a look at different phases of the process “behind the scenes” and builds confidence in the brand.
Another thing to remember is that a background video should not detract from your page’s overall message, but rather support and drive it home. Take a look at 7 ways to spice up your website for Halloween this year for creating a festive website.
#2: Social Proof Section:
Is there a case study page on your website? Or perhaps a testimonial area for the customer?
At this level, most businesses do, but sadly, these important areas of a website generally lack the all-important video content required to really “display” the story by hand. Note, reading a case study or testimony is good, but NOTHING compares to being able to see and hear a satisfied customer tell their story. It’s more real and concrete than just email.
#3: Video Resource Library:
More and more customers today only purchase research through video, in fact 64 percent of people are more likely to buy an item online after watching a video, which is why we are getting to the point where every website needs a “video library” — a place where video content lives but is organized, searchable, and presented in such a way that visitors can find and see immediately.
#4: Product/Service Page:
For too long, one or two images plus a few hundred words of explanatory text consisted of client product and services sections.
This isn’t great at all, as you can guess. If you want our customers to see what makes us special and different, it is important to provide the perfect shopping experience with a quality video on each of these sites.
#5: Homepage Explainer Video:
Unlike the homepage background video listed in # 1, an introductory video is usually found further down the page and allows the user to get an immediate sense not only of who the organization is but more importantly of the problem they solve, as well as the thing that makes them special. They do a great job in the video to illustrate the challenges they solve, to demonstrate their solution, and to present their value proposition.
#6: About Page:
Traditionally, pages — like product/service pages — have no video whatsoever to give the audience a true sense of what makes up the organization. If you want to demonstrate the community and team of our business at this stage, video content is a must.
#7: Team Pages:
As mentioned earlier by Web Designer Dubai, personal employee videos, especially for sales teams, are crucial in allowing visitors to “learn” the types of people that make up the company.
Unfortunately, for most companies, this is another weak area, regardless of size, and considering that these videos are so incredibly easy to produce, there is no excuse not to incorporate them into your content mix.
Wrapping up!
So you’ve got it there; seven places to start integrating videos into your website and marketing strategy suggested by Web Design Dubai.
Keep in mind that just the fact that you have this type of content on your website instantly distinguishes you from the competition and can give you a big leg up as you try to win confidence from the online buyer of today.
Let’s Get in Touch:
Contact me and get the video marketing incorporated on your website today.
