Sites take approximately 5 or 6 seconds on average. But guess how long will most users stick around before leaving the page? We look at more than 3 seconds.
The disparity means that people don’t fast enough to get what they need.
An important thing to note is that Google looks directly at your interaction metrics, such as people sticking around on your page or “bouncing,” as a way to determine if your content is valuable to people. If your page is worth it, it will boost your ratings, and vice versa.
1) Site speed too slow:
When people aren’t even willing to stick around to load your site, they won’t be able to see the quality you’re offering, so search engines are likely to hurt your rankings.
Fix it:
Many times, solving the slow site speed issue can result in reducing image file sizes, minimizing the number of videos on a single page, and generally reducing your site’s number of HTTP requests. Web Developer Dubai will help you fix all your issues.
2) Content isn’t trustworthy:
Okay, first, we all know what doesn’t build trust: we’ve all ended up on forums or talking to businesses where we immediately feel like we’ve been bombarded with sales pitches when we’ve just been looking for information and some genuine support.
Fix it:
To build that trust, and to ensure that your prospects feel heard, understood, and helped, on our website, we need to address their greatest questions, concerns, and concerns. Having said that, look at the blog posts frankly.
3) Not right keywords:
Content needs to be sufficiently clear to allow people to quickly understand what you are selling, not just site pages loaded with industry jargon that people may not be searching for. You can do this by analyzing the material using keywords.
Fix it:
Start with some keyword research to make sure you’re targeting the right keywords. Put yourself in the shoes of your prospects for how your product or service is being talked about. Then create a strategy of content that works into these keywords.
4) Not publishing regularly:
A fresh stream of blog content helps your prospects know that you’re still in the game and that the content on your site is still relevant. The more content you have on your site, the more opportunities Google has to index your content for various keywords.
Building on that, when Google continues to note that you frequently publish content, it will change its crawl timelines on your website and visit more often.
Fix it:
Consider posting new educational content 2-3 days a week on your page a priority.
5) SEO practices not followed:
Some blogs and guides and webinars just talk about SEO because there’s so much to say.
There are plenty of on-page SEO fundamentals to be applied on every page of your site, from having an SSL certificate for your domain to having appropriate headers, names, meta descriptions. But let me ask you a question: when did you go to Google’s second or third page for your query for the last time? How often would you say this is happening?
Fix it:
If you want to tell Google that you’re interested in ranking for some subjects, questions, or keywords, you can communicate that by following SEO best practices. Dubai Web Developer will assist you.
6) Poor Navigation:
If your site’s layout is not transparent, you may have a large number of users who end up on your site’s page and then “bounce” back to the SERP pages to try to get a better response to your query.
Fix it:
Think about providing some self-configuration tools to make users feel like they’re having a customized website experience that lets them get to what they’re looking for in the fastest possible time.
Always, make sure to easily grasp and appreciate the navigation menu labels and even blog categories without much additional thought. Note, in their language you want to speak, so stay away from jargon. Check out Master your website Launch with this checklist.
Wrapping up!
There are plenty of reasons at the end of the day why content or a page may not rank, and it may be tempting to try to optimize every single detail. It’s all about growth, though, not perfection.
Let’s Get in Touch:
Contact me today and get these bugs out of your website.
