For different factors, consumers choose to buy online: it’s simpler, quicker, less daunting, offers a broader range, and it’s also less pricey, due to the abundance of special deals. But only with successful e-commerce architecture can excellent consumer service be accomplished.
The ability to communicate with the outer world is continually changing and e-commerce is changing with it, lately supplied by the COVID-19 pandemic with further acceleration. New e-commerce portals are concerned with bridging the difference between how consumers buy now and what they foresee in the future digitized economy.
The easiest way to achieve this is to implement some of the new developments in e-commerce architecture that can help e-commerce stores deal with competition, be beneficial, and be financially viable.
Shopping on mobile
Mobile technology’s impulsive advancement has altered the way we view and communicate with websites. Currently, the bulk (65%) of retail web traffic comes from devices, with 53% of transactions coming via the same path.
What it means is that the need for responsive design is not a hollow tone, that everyone has heard a thousand times, but a must. Improving the phone and tablet interface to reach customers as they are would help make them healthy and get more. Freelance Web Designer Dubai is an expert in web design services.
The mixture between landing pages and product pages
A conventional layout of the e-commerce website is structured such that a customer begins his path from the homepage and then moves on by picking a segment on the menu and so on. It’s normal for a consumer today, though, to arrive from a SERP website, an ad, or a social media post that goes directly to the page of the product or classification.
That’s why online retailers are gradually developing their product pages (or at least category pages) using landing page components such as exclusive sale proposals, calls-to-action, hero shots, social evidence, etc.
Visual Trade
The greatest pain for internet shopping is that they can’t have the same visual image as in brick-and-mortar stores, such as how things look from different angles or how a guy looked like a dress made from a certain fabric.
Simple texts and images have given way to more nuanced and engaging substitutes, such as consumer-generated technology, digital entertainment, video interaction, and virtual reality. Innovations have made it possible to even small companies.
Advanced graphics are all about simplicity. They have more data about what to assume from the goods, contributing to higher conversion rates and lower returns. In the present, this will become an ever-greater theme.
Motion
Motion is more entertaining than ever today, and more powerful as well. Cool graphic designs for CTA, icon rotations, bar loading, you name it. It’s catchy, but more than just attracting publicity, it does. It makes the game of shopping more delightful.
Among all the patterns in e-commerce architecture, the movement towards animation and micro-interactions is particularly important in 2020. There is also no unfolding of the ability of this instrument. With tiny animations that display where the consumer has done something bad or thank them for their diligence, gamify a multi-page type, make the switch to another page more fun, such as in the instance below, etc., a lot of UI and UX can be wonderfully emphasized.
The AI (chatbots)
Chatbots are not a recent topic in the design and creation of websites, but they are once again worth mentioning. With every progressing year, because of how advanced they are getting, they steadily turn from being a little blunt to clever. Chatbots are four times more successful at selling goods than untrained staff, according to estimates.
They provide coupon codes, have delivery alerts, serve as sales assistants that are reliable and cheap, helping customers with purchase decisions. This way, they get a lot of jobs off the hands of the online shop owners, leaving them with the chance to expand their company further.
Non-conventional designs
More and more brands are getting away from the traditional grid and are starting to explore unorthodox formats, such as asymmetrical or horizontal scrolls. They look more vibrant and engaging and tend to reinforce a brand’s individuality. They also offer the chance, without overloading a page with too many visual accents, to further highlight those items. Freelance Dubai Web Designer will help you with web design services.
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