Visuals have been used by marketers since time immemorial to capture the attention of their customers, which means there has to be something about the images leading to conversions.
With at least 90 percent accuracy, people can remember more than 2,000 images. This is another way to say that if they are prodded with pictures right on the spot, they will remember your brand.
This is the main reason why my website design team spends so much time selecting the right image for our customers, an image that is selected with the visitors and their behavior in mind.
Boost website conversion with images:
Web Developer Dubai believes this optimal mix must be achieved to encourage users to experience your content the way you want them and ultimately influence their decision making.
1. Picking the image:
It’s not the tricky part to check for photos and shortlist. Before that, what’s tricky is the research. You’re picking an emotion when you pick up an image. An emotion that your target audience embraces and takes well.
Here comes the interpretation of the target audience into the play. Your target audience’s gender, age, interests, etc. will determine the emotion of the image you are going to pick.
2. Don’t compromise on quality:
It is important to understand that the user’s landing page, which is your website’s landing page, is your product’s first look. So when it comes to image size, the right balance should be struck.
A very large image or a very small image could disturb the visitor and hurt the perception of the brand. The picture sizes give the best look on your website, based on my knowledge, experience and the amount of website development projects that I have done.
3. Never lose meaning:
The images without context are like emotion-free words. You can’t expect him to buy it until you can take the visitor on a nostalgic or fantasy journey where he can see himself using your product.
Be it a stock photo, a celebrity photo or your photo, an image with faces increases your credibility and psychologically assures your visitors that you don’t hide anything.
4. Be Particular:
This has made the work even more difficult. The human brain has the power to interpret the entire image simply by knowing what a portion of the image is about. Simply put, our brain focuses on small portions of the image at a time to get the hang of the hidden emotion under it.
This is why it is recommended by Web Developer Abu Dhabi that you do not flood your landing page with multiple images and concentrate on a single, powerful image. If you don’t confuse the brain with too many ideas and images, your message will be delivered most powerfully.
5. Responsive image:
This means adaptable layouts or liquid layouts that float seamlessly and suit different user screens when we speak about responsive web design. It can detect the screen orientation of the users and accordingly adjust the layouts.
Make sure that they have the same characteristics when choosing photos for your website. Always test the image to ensure it is not distorted on your mobile screen.
It’s wise to pick a mobile size image as it will quickly resize on the website.
6. Multiple angles:
Include maximum features and as many close-ups as possible in the product image. If you sell a product with intricate details, zooming in on the picture enhances the fourfold user experience and increases efficiency.
Include various product picture perspectives to help the users obtain the right product perspective. Include in every image you add different focus, angle, and details.
Also, read 4 Website Mistakes That Are Drive Your Visitors Away.
7. Be Creative:
Upon retouching and tailoring with few points in mind, you can use stock photos for your website. The challenge is always how to do the retouch. Change the stock photo emphasis to use only those components that are important to your content. You don’t need to use the whole frame, be imaginative and shift focus.
Let’s Get in Touch:
Website conversion rates don’t happen overnight, you need to work hard and keep testing to stumble over the perfect formula that works for your audience. So are you ready to start tuning your perfect conversion rate formula? Contact me today.
