{"id":1493,"date":"2019-11-13T12:34:50","date_gmt":"2019-11-13T12:34:50","guid":{"rendered":"https:\/\/saadashraf.net\/blog\/?p=1493"},"modified":"2019-11-13T12:34:50","modified_gmt":"2019-11-13T12:34:50","slug":"7-tips-to-use-video-marketing-on-your-website","status":"publish","type":"post","link":"https:\/\/saadashraf.net\/blog\/7-tips-to-use-video-marketing-on-your-website\/","title":{"rendered":"7 Tips to Use Video Marketing on Your Website"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">So, are you able to smash video and make it a full part of the sales and marketing activities of your organization? Good. Great, good.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Given reports that by 2019, 80% of the content viewed on the internet will be video, it is time for everyone to take this medium very, very seriously.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can wander about the best places to put videos on your company website if you have the right content approach and the videos are made.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If this is the case, this is a list of possible factors.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n<h3><strong><u><span data-preserver-spaces=\"true\">#1: Homepage Background Video:<\/span><\/u><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">While the video is not always your homepage&#8217;s &#8220;wrong&#8221; answer, one great place to think is above the screen fold in the background. Nonetheless, the secret to doing this work is a video that gives the site using a real sense of the issue that your company solves or at least a specific differentiator of a certain part of your business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They show examples of the production of their products in the hero section of their homepage. This gives the visitor a look at different phases of the process &#8220;behind the scenes&#8221; and builds confidence in the brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Another thing to remember is that a background video should not detract from your page&#8217;s overall message, but rather support and drive it home. Take a look at<a href=\"https:\/\/saadashraf.net\/blog\/7-ways-to-spice-up-your-website-for-halloween-this-year\/\">\u00a0<\/a><\/span><a href=\"https:\/\/saadashraf.net\/blog\/7-ways-to-spice-up-your-website-for-halloween-this-year\/\"><strong><span data-preserver-spaces=\"true\">7 ways to spice up your website for Halloween this year<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0for creating a festive website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u><span data-preserver-spaces=\"true\">#2: Social Proof Section:<\/span><\/u><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Is there a case study page on your website? Or perhaps a testimonial area for the customer?<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At this level, most businesses do, but sadly, these important areas of a website generally lack the all-important video content required to really &#8220;display&#8221; the story by hand. Note, reading a case study or testimony is good, but NOTHING compares to being able to see and hear a satisfied customer tell their story. It&#8217;s more real and concrete than just email.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u><span data-preserver-spaces=\"true\">#3: Video Resource Library:<\/span><\/u><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">More and more customers today only purchase research through video, in fact 64 percent of people are more likely to buy an item online after watching a video, which is why we are getting to the point where every website needs a &#8220;video library&#8221; \u2014 a place where video content lives but is organized, searchable, and presented in such a way that visitors can find and see immediately.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u><span data-preserver-spaces=\"true\">#4: Product\/Service Page:<\/span><\/u><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">For too long, one or two images plus a few hundred words of explanatory text consisted of client product and services sections.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This isn&#8217;t great at all, as you can guess. If you want our customers to see what makes us special and different, it is important to provide the perfect shopping experience with a quality video on each of these sites.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u><span data-preserver-spaces=\"true\">#5: Homepage Explainer Video:<\/span><\/u><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Unlike the homepage background video listed in # 1, an introductory video is usually found further down the page and allows the user to get an immediate sense not only of who the organization is but more importantly of the problem they solve, as well as the thing that makes them special. They do a great job in the video to illustrate the challenges they solve, to demonstrate their solution, and to present their value proposition.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u><span data-preserver-spaces=\"true\">#6: About Page:<\/span><\/u><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Traditionally, pages \u2014 like product\/service pages \u2014 have no video whatsoever to give the audience a true sense of what makes up the organization. If you want to demonstrate the community and team of our business at this stage, video content is a must.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u><span data-preserver-spaces=\"true\">#7: Team Pages:<\/span><\/u><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">As mentioned earlier by <a href=\"http:\/\/www.saadashraf.net\/\">W<\/a><\/span><a href=\"http:\/\/www.saadashraf.net\/\">eb Designer Dubai<\/a><span data-preserver-spaces=\"true\">, personal employee videos, especially for sales teams, are crucial in allowing visitors to &#8220;learn&#8221; the types of people that make up the company.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Unfortunately, for most companies, this is another weak area, regardless of size, and considering that these videos are so incredibly easy to produce, there is no excuse not to incorporate them into your content mix.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Wrapping up!<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">So you&#8217;ve got it there; seven places to start integrating videos into your website and marketing strategy suggested by\u00a0<\/span><a href=\"http:\/\/www.saadashraf.net\/\">Web Design Dubai<\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Keep in mind that just the fact that you have this type of content on your website instantly distinguishes you from the competition and can give you a big leg up as you try to win confidence from the online buyer of today.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u><span data-preserver-spaces=\"true\">Let\u2019s Get in Touch:<\/span><\/u><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"><a href=\"http:\/\/www.saadashraf.net\/\"><strong>Contact me<\/strong><\/a> and get the video marketing incorporated on your website today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, are you able to smash video and make it a full part of the sales and marketing activities of your organization? Good. Great, good. Given reports that by 2019, 80% of the content viewed on the internet will be video, it is time for everyone to take this medium very, very seriously. You can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Tips to Use Video Marketing on Your Website -<\/title>\n<meta name=\"description\" content=\"So, are you able to smash video and make it a full part of the sales and marketing activities of your organization? Good. 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