With a website redesign, the usual stakeholder interview and a quick look in Google Analytics won’t cut it.
A highly experienced application researcher must undergo a series of tests to help develop the best model. Did you consider surveying your existing customer base, tree screening, or doing some A / B testing? Such strategies can take some time, but ultimately will help you succeed in your website and company. Freelance Web Designer Dubai will help you look into the user research method for web design.
1) Persona Creation:
Look at the CRM and collect as many customer information as you can. Can you segment customers by purchasing age, behavior, or products? Could you incorporate additional characteristics to narrow down motives and pain points with each of these segments?
While some of your people may come from aspirational positioning, the customers who currently generate the most revenue will be your bread and butter.
2) User Surveys:
You can see patterns in answers that will help you make choices if you have a wide pool of users to survey. Ask 1,000 people, for example: how are you shopping for clothes?
a) online,
b) in-store,
c) mobile apps can help you decide whether to build your clothing store’s mobile app or not.
User surveys are easy to administer and evaluate, but finding enough people to fill them out can be difficult. Encouraging users with a small prize or drawing can help you gather the answers you need.
3) User Interviews:
The benefit of interviewing a client to complete a survey is that you can add questions for follow-up. The best way to get to the bottom of the problems of a client is to talk to them and understand better what does and doesn’t work for them.
Begin with a written interview and leave this set of questions for a while. Here are a few simple guidelines by Web Design Dubai:
· Ask users what they are doing, not what they want.
· Don’t ask questions about management. Keep that open.
· Ask the same question from multiple points of view.
4) A/B Testing:
A / B testing designs can help validate or redirect your ideas on an older website. Each modification of a test does not have to be fully redesigned. Alternatively, little ideas like a new opening line, new calls to action, new navigation, or reordering information on a website are progressively being tested.
A paid software such as Optimizely or a free tool such as Google Optimize can help you calculate outcomes.
Make sure you record your hypothesis, a summary, the start/end date, and the results for each experiment. Holding a list of your A / B experiments will help you gather information to gain insights at a higher level. Such observations are going to be useful in all down the road design decisions.
5) Card Sorting:
Card sorting will allow you to stop making website and brand design assumptions. Alternatively, see how data is arranged by users. Adjusting the layout of your page to the thoughts of a client will make navigation simpler.
Card sorting typically involves writing various information on notecards. Such notecards will be arranged by the focus group in a way that makes them more sensitive. Also, read How to create an amazing Contact Us Page
Make sure that your focus group matches your people as closely as possible for the highest accuracy of results.
6) Tree Testing:
Tree testing is a quick way to validate an information hierarchy. A user is asked to find out where they think it is possible to complete certain tasks within a tree. Typically used after sorting a card, tree testing is a fast and cheap way to evaluate a design.
Just like the sorting of cards, your users need to closely match your people. For example, someone conducting a sort of card with knowledge of the heavy industry would behave differently from someone with less knowledge of the industry.
Different steps will take more effort and will be more useful for each company. Go through each move to be effective and invest some extra time on the strategies you find most useful.
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