Visitors’ opinions of your website can be formed in a matter of seconds. A website’s credibility is certainly enhanced by features like testimonials, reviews, and a high-quality blog; however, a user’s first impression is formed by the information they can absorb immediately. If you want your website to make a good first impression contact a Freelance Web Designer Dubai, these are the things it should have.
Security
A user may be stopped before they even see your website if it lacks adequate security.
Anyone who tries to visit your website using the Google Chrome browser will see a red “Not Secure” warning in the URL address bar if your website still uses the older HTTP data transmission protocol rather than the newer and more secure HTTPS. This indicates to potential site visitors that your website lacks the additional encryption layer that safeguards personal data from theft or misuse.
A recent study found that 64% of users would “immediately” leave a website if they saw a Not Secure warning. Upgrade your website’s connection to HTTPS to ensure that any information your visitors enter on your site remains secure and to avoid scaring away potential customers.
Speed
Your visitors expect your website to load in two seconds and be usable, and Google found that 60% of mobile users will leave a page that takes longer than three seconds to load. If your website takes too long to load, you’ll lose visitors, make fewer sales, and customers will be less satisfied.
One study found that a delay of one second in load times could result in an 11% drop in page views and a 6% drop in conversions. 80% of customers who visit an e-commerce website will never return due to sluggish load times or other performance issues.
Responsiveness
Because mobile devices account for more than half of all internet traffic, the majority of your site’s visitors will be viewing it on a device smaller than a computer monitor.
Your visitors will likely have a frustrating experience using your website and will be more likely to leave if your website is not responsive, which is a design style that enables a website to adjust its styling based on the screen size of the device being used.
Since responsive design is the type of web design that Google recommends, not only does a website lacking responsive design result in visitors leaving, but it can also lower your ranking in search results.
Design
Appearances are important when it comes to websites. Visitors to your website can take in the layout, color, balance, legibility, and overall visual appeal of your website in just 50 milliseconds or less. According to a study conducted by Adobe, 38% of internet users will stop engaging with a website if the content or layout is unattractive. If they don’t like what they see, they are less likely to stay on your site.
If your website looks cluttered, out-of-date, or unprofessional, it may be time for a redesign because it does not accurately reflect your brand.
One of the most important ways to establish your website’s credibility is through high-quality content, but your home page’s content is more important for first impressions.
Content
Make sure that the content on your home page is well-written, easy to understand, and provides visitors with the necessary information about who you are and what you can do for them. Double- and triple-check for typos, grammatical mistakes, and awkward language.
Images
Images are also part of the content; consequently, select high-quality, engaging, and emotionally resonant photographs or other visual elements that support your brand.
First impressions are everything in web design. Web Designer Dubai makes sure your website:
- Is formatted to support
- User scanning behaviors
- Uses visual and font hierarchy
- Features smart color that accurately portrays the brand
- Loads quickly and provides a mobile-optimized experience
- Features high-quality and contextually relevant images
- Uses text and illustrations
