The site and advertising copy should provide the customers with the information they need to make the right decision— one that will make them happy and give you more sales. Everything you write should help answer the question “Why?”Why should the consumer move to an actual purchase along the funnel? What’s for them in it?
So how do you write a great copy consistently doing this? The good news is that there are plenty of ways to improve your copy to boost your audience impact and increase conversions. Freelance Web Designer Dubai will establish a great set of strategies for crafting a great copy.
Tip#1: Test your copy:
Yeah, yeah, before you can check it, you need to write a version. The following tips will give you a starting point to write smarter copies, and in a second we will get to them. Yet note, before you dive in, that your copy is not resistant to A / B testing’s requirement and rigor. Copying is one of the most important and often overlooked aspects of the user experience— one that flies under the radar for many businesses in e-commerce when they think about testing and optimizing.
We got that out of the way now…
Tip#2: The power of emotion from framing:
Human beings are creatures of feeling. The truth is that we make decisions based on our feelings much more than we realize or are even conscious of, as much as we like to think of ourselves as being purely logical. Fascinating research shows that our emotions are in the driver’s seat for many of the decisions we make, including the kinds of decisions we tend to think we are rational about.
Framing means viewing the same data in different ways, paying attention to how many of our responses to what we see and read online are guided by emotions. To promote those activities and discourage others, it’s all about establishing meaning. Framing generally occurs on a variety of scales— from your overall brand identity to the layout of your website, to the copy you use to connect with potential clients.
Tip#3: Trigger words:
Another important consideration when it comes to emotional strength is that specific words can have significant power— you can think of them as trigger words. Context — i.e., overall framing — is important, of course, but a single word can evoke hope, fear, urgency, excitement, sadness, and just about any emotion under the sun. There are plenty of words that can be quite effective triggers when used carefully. Web Designer Dubai will help you trigger words efficiently.
Tip#4: Be consistent throughout the funnel:
A great web copy will take your customers on a conversion-ended journey. At multiple points, a user can enter the funnel, but they all lead to the same location. And through the funnel, consistency is key along all these “threads.” Messaging in one part of a thread that is not in line with copying anywhere else in the thread— or worse, contradicting or telling a completely different story — will stop a potential customer in their tracks.
Tip#5: Communicate with your customers:
It may sound basic, but by interacting with your customers, you can learn a ton. Talk to them on social media and through your channels of support— heck, you should already do that! Learn more about their needs and pain points by contacting them, either through a simple, three-second survey on your page or through a longer email survey with an attached small incentive.
For two ways, engaging with your customers in this way gives you valuable information. Like one thing, it lets you know what they feel about your products and services, and what they want from them; you can see this as their emotional reasoning. And second, it teaches you something about the language they use to communicate with your company and its products and services. Being smart about your consumers ‘ specific language and emotional reasoning gives you insight into how to better communicate the advantages of resonating and selling your products and design site copy.
Wrapping up!
While you need to hit a “good enough” finishing point to get something up and live on your website, you should test and tweak your copy as long as your site runs. Give some of the above-mentioned techniques now.
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